About the project

To prepare for a special release of new products dedicated to Star Trek's Starfleet Academy, members of our team decided to shoot on location in beautiful San Francisco, the city known to Trekkies as the headquarters of the fictional training camp. Naturally, the famous Golden Gate had to make an appearance.

The process

The plan was to shoot near Crissy Field, a popular stretch of land that boasts beautiful views of the Golden Gate and the San Francisco Bay. Sam served as our primary model and sported several of the products we aimed to promote.

The results

Taking advantage of living in San Francisco and working within a very small budget, the photos we shot that day served us well in both email marketing and social promotions later that month.